Unitria

Brand Strategy 
& Identity Design

Unitria is a holistic therapy center redefining well-being by blending scientifically rooted psychotherapy with breathwork, movement, and nutrition—helping people discover their inner balance through an integrative, forward-thinking approach.

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Through a branding workshop with the founders, I developed a comprehensive brand strategy, crafting their purpose statement and value system, and designed a corporate identity that reflects their vision.

The visual identity is built around a vibrant color palette that mixes grounding earthy tones and serene hues with a bold, fiery red. This balance creates a sense of trust and calm, while reflecting the fearless, transformative energy of a young team committed to revolutionizing holistic therapy.

The shapes in the design echo the essence of breath and transformation. Playful yet purposeful, the organic forms merge to create a sense of lightness and possibility, while ascending movements evoke hope and spirituality. Geometric elements add structure, tying together the scientific rigor of psychotherapy with the fluidity of alternative practices.

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Together, this visual language tells a story of clarity, liveliness, and mutual care —a perfect mirror of Unitria’s mission to guide individuals on their journey to self-discovery through trust and security.