Strategic Brand Guide

backendforth is a UX and development studio embracing the unconventional
to turn ideas into captivating online realities.

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Following a collaborative branding workshop, I crafted their name and developed a comprehensive brand strategy, including their purpose and value proposition. What emerged was a shared vision: the importance of human understanding at the core of technical complexity. This insight shaped a mission that not only reflects their essence but also sets backendforth apart in a competitive landscape.